Hiking the RealEstate Trail Field Guide
Welcome to the Hiking the Real Estate Trail Companion Field Guide. Before we get started let’s talk about how this guide can help you succeed in real estate.
There are hundreds of books and videos and podcasts out there and I’m sure if you carefully followed their guidance you could be quite successful in the world of real estate. That’s not what this guide is. I’m not going to tell you what to do or how to do it. Sure, I could tell you to make 20 phone calls a day and by the end of the week you will have contacted 100 people and by the end of the year 5,200 people. The problem is that even if that was the key to success, but you wouldn’t pick up a phone if I paid you then the instructions won’t help. There are many ways you can build your business from phone calls to social media, cocktail parties to open houses; seminars, podcasts, TV, radio, door knocking… the list is endless. The key is to find the one or two or even three things that YOU will do. That YOU feel comfortable doing. If you enjoy doing it then you’ll get good at it and if you get good at it then you’ll have success in building your business. It’s really that simple. The thing is though, only you know what you’re good at (or at least what you’re willing to get good at) and what you enjoy doing and the key to success is at the intersection of the thing you’re good at and the thing you enjoy doing. I used to cold call, and I was good at it, but I hated it. I developed a strong bicep in my left arm because the phone was so heavy! I didn’t want to pick it up. I like to teach and (at least I think) I’m pretty good at it. So there’s my intersection. Over the next couple of pages you’ll find your intersection.
Whatever you want to do this guide is to help you stay on track. It is not meant to replace other advice books, but to act as a companion to them. A book you can carry with you and mark down what’s working and what’s not. It will also help you hold yourself accountable. I’ve tried to make it easy to use so that you’re not spending all your time updating spreadsheets and calendars and tracking logs.